Digital 2.0: Powering a Creative Economy

New technology designs are enabling a wide range of consumer and business products while creating the foundation for tomorrow's "disruptive" forces.

1) What can we expect to see in the next phase of the technology revolution? 2) What are the next generation technologies that will drive the global economy? 3) Will new companies or today's multinationals be best placed to capitalize on these new opportunities?

How to market - Seth Godin speaks at Google

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of "21 Speakers for the Next Century" by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.

This video is part of the Authors@Google series.